Fractional CMO scaling past 3 retainers without becoming an agency
An 18-month-old solo fractional CMO practice (~$310K, three B2B SaaS retainers at $10K/mo, one part-time VA). The catalyst: client #4 is asking and the only way to take her without dropping client #2 is to recover ~12 hrs/week currently leaking on deliverable prep, drafts, and client-doc maintenance. Hard limits: no client data into open consumer LLMs, no custom code, no agency-mode hires, no commitments past 5:30pm (single parent). The 24-month north star is asset-not-time compounding — a practice where prompts, templates, and voice corpus get sharper with each engagement.
What this operator's run produced
Generated by the same engine a paying buyer uses, from their own seven intake answers. The full run is below — open any section to read it, and any “Because you said” line to see the exact words it was built from.
The synthesis layer is below.
The 4-week action plan is below.
$297 now · $997 later · 12 months of method updates included. Every line below traces to a real answer.
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